KO Gym
Read time:
6 min
Client:
KO Crossbox Gym
Industry:
Consumer Services
Start:
End:
Duration:
4 Weeks
Rethinking KO's digital experience with a focus on clarity, rhythm, and brand personality.
Context
KO was already an established brand, but its digital presence wasn't keeping up with the evolution of the business. The interface had accumulated visual inconsistencies, unclear hierarchy, and friction in core flows. The challenge: modernize without erasing what made the brand recognizable.
Solution
The redesign is built on three principles clarity, rhythm, and expression. We reduced the palette, defined a new typographic scale, and built a modular component system that brings consistency without rigidity. The result is a more direct interface, with breathing room and moments of impact where they matter most.
Business Goal
Modernize KO's digital product in 2025, increasing engagement and reinforcing the brand's repositioning.
User Goal
Navigate with clarity, find what's needed quickly, and experience a consistent brand across every touchpoint.
