Brandfeed
Read time:
7 min
Client:
Brandfeed
Industry:
PR
Start:
End:
Duration:
16 Weeks
A two-sided platform connecting brands and journalists, turning fragmented press communication into a single, structured feed.
Context
Press communication is broken on both ends. Brands struggle to get their releases in front of the right journalists, and journalists waste time digging through cluttered inboxes and scattered sources to find relevant stories. There was no shared space designed for both sides only workarounds built on email and PDFs.
Solution
Brandfeed is a two-sided platform that brings brands and journalists into the same ecosystem. Brands publish press releases, manage their media kit, and track performance through a structured dashboard. Journalists discover, follow, and save content from the brands they care about all in a single curated feed. The interface uses a clean editorial layout, a vibrant pink accent for action, and a modular system that scales across both experiences.
Business Goal
Position Brandfeed as the default tool for brand-to-press communication, generating recurring value for brands while building a journalist user base that strengthens the network effect.
User Goal
For brands: publish, distribute, and measure press releases without depending on email lists. For journalists: find relevant brand news quickly, organized by interest and ready to use.
